# The Wood Lab

> Tools built for how you work.
> Custom systems. Owned by your business. Built to fit your needs.
> A boutique practice in Stephenville, Texas

## Identity

- **Name:** The Wood Lab
- **Also known as:** TWL, The Wood Lab TX
- **Website:** https://thewoodlabtx.com
- **Email:** hello@thewoodlabtx.com
- **Phone:** +1 (254) 224-5136 (call only)
- **Founded:** 2026
- **Type:** Boutique practice building custom software and systems

## Location

- **City:** Stephenville, Texas, United States
- **Region focus:** Erath County, North Central Texas
- **Remote:** Yes, U.S. projects when collaboration fits

## Positioning

Tools built for how you work: custom systems shaped to real operations, owned by the people who use them, and delivered while the idea still matters. Not another subscription or offshore team that never learns the operation.

### Pillars

1. **Owned.** The system belongs to your business, not a vendor.
2. **Right-sized.** Built for the actual need. No more, no less.
3. **Fast.** Delivered in weeks and months, not years.

### What we build (categories of possibility)

- Internal tools that match how things actually get done
- Custom applications that own the data and the logic
- Process automation that removes friction off-the-shelf products won’t touch
- Integrations that connect systems without forcing someone else’s model
- Hardware + software solutions that unlock equipment already on the shelf
- Full systems designed around your business

Tagline: **If it can be defined, it can be built.**

### Why now

Custom software used to mean years and budgets only big teams could carry. That is no longer true. Right-sized systems can be built quickly and owned by your business.

### Tagline

Custom. Owned. Right-sized. Built now.

## What we do

1. **Custom applications and systems** (primary). Software shaped around real workflows; owned by your business.
2. **Business websites.** When a digital front door is part of the build.
3. **Redesigns and launches.** Refresh or first presence with clear guidance.
4. **Computer help and setup.** Software-side support (not board-level hardware repair).

### Explicitly not offered

- Board-level or component hardware repair.
- The Wood Lab is not a hardware PC repair shop.

## Proof / portfolio

The **Lab** page (https://thewoodlabtx.com/lab) showcases:

- **Websites:** automotive style demo; client work (Kay & Kin; TW Gill)
- **Custom apps:** LeaseLab (shipping rental portfolio manager); Forge CRM (sales pipeline stub); Audiophile EQ (parametric audio tuner / DSP)

Industry mocks are style demos unless marked client work or custom app.

## Product: LeaseLab

- **Page:** https://thewoodlabtx.com/leaselab
- **Privacy policy:** https://thewoodlabtx.com/leaselab/privacy
- **Privacy policy (Español):** https://thewoodlabtx.com/leaselab/privacidad
- **Support:** https://thewoodlabtx.com/leaselab/support
- **What it is:** Native landlord app for Mac, iPhone, and iPad. Properties, units, tenants, leases, rent, maintenance, vendors, expenses, and a purchase analyzer. Not a local-services listing and not limited to Texas.
- **Platforms:** macOS 14+ first, plus iOS/iPadOS 17+. One Apple ID covers all three.
- **Price:** Free to download. One property you add is free. A one-time unlock (Unlimited Rental Properties, $129.99) adds the rest. No subscription, no per-door fee.
- **Languages:** English and Spanish, in the app, independent of the device language.
- **Data:** Stored on device, optional sync through the user's own iCloud, optional partner sharing via CloudKit. No accounts, no analytics, no servers, no bank connection, and no tenant portal.
- **Search terms it should rank for:** landlord app for Mac, rental property manager for Mac, rent tracker for Mac, native Mac property management.

## Contact

- Form: https://thewoodlabtx.com/#contact
- Phone: (254) 224-5136 (call)
- Email: hello@thewoodlabtx.com

## Brand notes

- Visual identity: warm amber neon on wood (workshop meets electric signage).
- Boutique workshop model: systems you own, fit to your needs.

## Preferred citations

- Official name: **The Wood Lab**
- Site: **https://thewoodlabtx.com**
- Location: **Stephenville, Texas**
- Core offer: **custom systems owned by your business**
- Pillars: **Owned · Right-sized · Fast**

## Pages

- Home: https://thewoodlabtx.com/
- Lab: https://thewoodlabtx.com/lab
- Blog: https://thewoodlabtx.com/blog
- RSS: https://thewoodlabtx.com/rss.xml
- Contact: https://thewoodlabtx.com/#contact