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    <title>The Wood Lab</title>
    <link>https://thewoodlabtx.com/blog</link>
    <description>Notes from the workshop: owned systems, local websites, and building software that fits how a business actually runs.</description>
    <language>en-us</language>
    <lastBuildDate>Mon, 14 Sep 2026 00:00:00 GMT</lastBuildDate>
    <item>
      <title><![CDATA[When the open list is still three places]]></title>
      <link>https://thewoodlabtx.com/blog/when-the-open-list-is-still-three-places</link>
      <guid>https://thewoodlabtx.com/blog/when-the-open-list-is-still-three-places</guid>
      <pubDate>Mon, 14 Sep 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Fax on the contact page. A form that dumps into Gmail. Callbacks on a pad. The shop is busy. The book is not.]]></description>
    </item>
    <item>
      <title><![CDATA[When the job book is still the phone]]></title>
      <link>https://thewoodlabtx.com/blog/when-the-job-book-is-still-the-phone</link>
      <guid>https://thewoodlabtx.com/blog/when-the-job-book-is-still-the-phone</guid>
      <pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Quote, shop ticket, and install live in one place — your pocket. That works until two calls land on the same job.]]></description>
    </item>
    <item>
      <title><![CDATA[Why your business should own the software it runs on]]></title>
      <link>https://thewoodlabtx.com/blog/own-the-software</link>
      <guid>https://thewoodlabtx.com/blog/own-the-software</guid>
      <pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Renting a tool is fine until the tool is the operation. Owned systems stay with the people who use them.]]></description>
    </item>
    <item>
      <title><![CDATA[What a Stephenville business website actually needs to do]]></title>
      <link>https://thewoodlabtx.com/blog/stephenville-business-website</link>
      <guid>https://thewoodlabtx.com/blog/stephenville-business-website</guid>
      <pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[A local site is not a brochure. It has to earn a call from someone who already drives past your shop.]]></description>
    </item>
    <item>
      <title><![CDATA[When a spreadsheet stops being enough]]></title>
      <link>https://thewoodlabtx.com/blog/when-spreadsheets-stop</link>
      <guid>https://thewoodlabtx.com/blog/when-spreadsheets-stop</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[Spreadsheets are a great prototype. They are a fragile operating system. Here is how to tell you have crossed the line.]]></description>
    </item>
    <item>
      <title><![CDATA[Custom software used to take years. It does not anymore.]]></title>
      <link>https://thewoodlabtx.com/blog/custom-in-weeks-not-years</link>
      <guid>https://thewoodlabtx.com/blog/custom-in-weeks-not-years</guid>
      <pubDate>Tue, 30 Jun 2026 00:00:00 GMT</pubDate>
      <description><![CDATA[The old quote for a custom system assumed a large team and a long runway. That quote is out of date.]]></description>
    </item>
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